As a consumer like everyone else, I am always conscious of ticking various boxes when it comes to products I look for. We all have specific needs and desires when selecting things we use in our daily lives, whether they be more of a luxury or basic buy. Case in point...the humble pair of undies.
Olympic Pole Vaulter Tom Hintnaus in the 1st ever designer underwear campaign shoot, Shot in Santorini by Bruce Weber in 1982. When first unveiled in Times Square it was considered scandalous at the time and caused a huge controversy.
The underwear market is flooded with options since the pioneering designer underwear of Calvin Klein in the early 80's. Having that designer logo on the waistband became one of those strong desires we were conditioned to want and need. Over the years this space has seen a number of players in and out of this highly competitive market and just like ready to wear fashion trends, mens underwear is constantly evolving.
One thing for certain is that when you look at the options in underwear for men nowadays there is a pair to suit every taste level, sexual orientation and fetish...Underwear has most definitely become fetishised in our culture...that's a totally seperate blog post.
Earlier this Year CDLP released a limited edition collaboration with the Tom of Finland foundation. This is the first underwear collaboration for the TOF foundation which is surprising considering the gay erotic nature of Tom's illustrations and appears to be quite a coup for CDLP to be the first. The TOF collaboration which is only available through the CDLP website and Tom on Finland Foundation features a tanga brief in white and the staple black jock strap....fitting.
So, my pick for a guy like me is the staple Y-breif in Khaki. The colour is great and is a welcome change to the standard black and white. I do not like wearing overly gaudy underwear, so I highly recommend the CDLP khaki brief...but if you're a trunk man, there is also the boxer trunk and boxer short in their great shade of Khaki.
Check out the range and get your ass into a pair of CDLP. You will not regret it.